Wednesday 21 September 2022 11:14 PM Celebrity-backed vitamin brand JSHealth fined $26,640 for alleged unlawful ... trends now
Celeb-loved vitamin brand JSHealth has been fined $26,640 by the Therapeutic Goods Administration for alleged unlawful advertising after claiming supplements could prevent 'serious health conditions'.
The Sydney-based brand, ran by multimillionaire Jessica Sepel, has been issued with two infringement notices for alleged unlawful use of restricted and prohibited representations in advertising of listed complementary medicines by the Therapeutic Goods Administration.
It is alleged that the company's advertising included claims that the product could treat or prevent serious health conditions, including cancer and Alzheimer's disease.
Celeb-loved vitamin brand JSHealth has been fined $26,640 by the Therapeutic Goods Administration for alleged unlawful advertising after claiming supplements could prevent 'serious health conditions'. Jessica Sepel is pictured
The Sydney-based brand, ran by multimillionaire Jessica Sepel, (pictured) has been issued with two infringement notices for alleged unlawful use of restricted and prohibited representations in advertising of listed complementary medicines by the Therapeutic Goods Administration
These are restricted and prohibited representations that are not permitted to be used in advertising without permission from the TGA, which the company did not have.
Before a company can advertise to Australian consumers that a therapeutic good can treat serious health conditions, it needs to lodge an application with the TGA that supports the claims it proposes to make.
Such an application should usually include scientific studies and other evidence to substantiate such a claim.
JSHealth is run by clinical nutritionist Jessica Sepel, 33, and her husband, CEO Dean Steingold. The couple debuted on the Financial Review Young Rich List with an estimated worth of $426million last year
Celebs including Milie Mckintosh (left) and Zara McDemott (right) have publicly backed the brand
Advertisers of therapeutic goods are warned that there are financial and reputational consequences of not complying with the Therapeutic Goods Act 1989.
They must not use claims and indications in advertising that breach the requirements of the Act and the Advertising Code.
JSHealth is run by clinical nutritionist Jessica Sepel, 33, and her husband, CEO Dean Steingold.
The couple debuted on the Financial Review Young Rich List with an estimated worth of $426million last year.
Ms Sepel's business is now the second most popular vitamin brand stocked in Australian pharmacies, despite only launching in