Thursday 6 October 2022 10:31 PM 'F*** Adidas': Kanye West SLAMS sportswear brand as they put partnership with ... trends now
Kanye West hit out at Adidas on Thursday morning, after the company announced that it has put 'under review' its business partnership with him.
The rapper, 45, did not take too kindly to Adidas' statement as he hopped on Instagram with a screenshot of the announcement, writing: 'F**K ADIDAS I AM ADIDAS ADIDAS RAPED AND STOLE MY DESIGNS.'
The German sporting goods maker released a statement this morning revealing they are reviewing their business dealings with the outspoken musician following his very public criticism of the company and their CEO.
Business feud: Kanye West hit out at Adidas on Thursday morning, after the company announced that it has put 'under review' its business partnership with him; Pictured 2022
'After repeated efforts to privately resolve the situation, we have taken the decision to place the partnership under review. We will continue to co-manage the current product during this period,' the company said.
CNBC, which first reported the news, said West had been publicly critical of Adidas and its CEO and told the broadcaster that the German group was copying his ideas. Adidas has been partnering with West since 2013, CNBC said.
'Adidas has always been about creativity, innovation and supporting athletes and artists to achieve their vision. The adidas Yeezy partnership is one of the most successful collaborations in our industry's history,' Adidas said.
Upset: The rapper, 45, did not take too kindly to Adidas' statement as he hopped on Instagram with a screenshot of the announcement, writing: 'F**K ADIDAS'
Taking a stand: Adidas' statement comes amid an on-going public clash with Kanye (seen in 2022) who's been continually going after the sportswear giant on his social media, as he says they has pilfered his ideas and kept him out of the loop in terms of marketing the product
'We also recognize that all successful partnerships are rooted in mutual respect and shared values.'
It's been an eventful week for Ye, who shocked his fans on Monday when he wore a 'White Lives Matter' T-shirt design at his surprise Yeezy fashion show in Paris.
He doubled down on his 'White Lives Matter' slogan on Wednesday and explained that when people ask why he made the shirt he replies that it's because 'They do.'
News about Adidas putting the partnership under review comes less than a month after West's lawyers sent a letter to Gap Inc notifying the apparel chain he was terminating his partnership with the company.
Adidas' statement comes amid an on-going public clash with Kanye who's been continually going after the sportswear giant on his social media, as he says the company has pilfered his ideas and kept him out of the loop in terms of marketing the product.
Shocking the fans: It's been an eventful week for Ye, who shocked his fans on Monday when he wore a 'White Lives Matter' T-shirt design at his surprise Yeezy fashion show in Paris
'They do': Kanye West doubled down on his 'White Lives Matter' slogan on Wednesday and explained that when people ask why he made the shirt he replies that it's because 'They do'
In recent months West has ranted about the company, posted pictures of its board members, and called out CEO Kasper Rorsted, even creating fake image of a New York Times front page that claimed Rorsted had died.
West has garnered support from a
