Seth Rogen and Chelsea Handler roast Kim Kardashian for skipping THR event trends now

Seth Rogen and Chelsea Handler didn't hold back as they playfully roasted Kim Kardashian for skipping out on The Hollywood Reporter's Women in Entertainment Breakfast on Wednesday.

Rogen, 40, launched into a funny tirade about Kim having nothing 'more important to do' than attend the star-studded event, while Handler, 47, took a jab at Kim's Marilyn Monroe dress controversy.

A source told TMZ that the 'wrong event date was given to Kim's team several weeks ago' which caused a scheduling conflict.

'The error was realized only on Monday and unfortunately, her schedule could not be moved around at the last minute due to a prior work commitment,' the insider continued. 'She was incredibly disappointed to not be able to attend since she never cancels.' 

Rogen kicked off his monologue by asking: 'Are we going to talk about how Kim Kardashian didn't show up?

'I have seen every episode of Keeping Up With the Kardashians I know she doesn't have anything more important to do than this,' he told the crowd sarcastically. 

'I've seen 100,000 hours of her. I know she's not doing anything more important than this. This would be the climax of the show. What is she doing?'

Reigning himself in, Rogen alluded to Kim's ex-husband Kanye West's recent anti-Semitic tirades and all around problematic behavior that's most likely affecting the star.

'Honestly, she's probably dealing with a lot right now,' he said before presenting Academy Award-winner Charlize Theron with the coveted Sherry Lansing Leadership Award.

Next up was Chelsea Handler, who started off her speech by addressing those in the crowd who wondered if the 'extra security outside was for Kim Kardashian.'