Paris Hilton exudes elegance in angelic white dress at promo event for new ... trends now

Paris Hilton announced the launch of Love Rush last month, the fragrance that she created and wore on her wedding day to husband Carter Reum.

And on Friday, the socialite-turned- entrepreneur, 41, arrived at a Nordstrom Rack store in sunny Riverside, California to promote the new perfume - which is her 29th  since 2004.

Photographers and fans alike were snapping photos of Hilton as she showcased her stunning looks in an angelic white maxi dress.

The elegant floor-length number had floral designs from top to bottom that was mixed in with the see-through sheer fabric.

The New York City native, who also grew up in Beverly Hills, seemed to be overjoyed with the fan response, from the look of the big beaming smile on her face.

Amid all the attention outside in a parking lot, Hilton made sure to stop and strike some of her trademark poses.

In an added touch of style, the dress had diamond trim along the plunging neckline and around the bodice.

The former Simple life star also wore sequin fingerless glove that were also made with see-through fabric.

On this day, Hilton wore her blonde tresses flowing long down her back and over her shoulders with added volume. 

Rounding out her overall look, she slipped into a pair of perfectly matched heels, all while she carried white frame sunglasses.

'This is my most intimate fragrance to date, the perfume I wore on my wedding day,' Hilton said when describing Love Rush, as reported by PR Newswire, adding, 'Since I was a little girl, I dreamt of my wedding day and this fragrance made it even more special and memorable. Whenever I wear Love Rush, I feel immersed in true love and happiness.