Kim Kardashian gets in on the Barbiecon trend as she introduces bubblegum SKIMS trends now
Kim Kardashian seems to be getting in on the Barbiecon bubblegum pink trend.
The 42-year-old entrepreneur has introduces her new SKIMS collection for spring which uses the flashy color which has become popular since Margot Robbie announced she was starring in a Barbie movie.
'You guys, it's so cute,' the ex-wife of rapper Kanye West said in a video shared on her Insta Stories.
Pinky! Kim Kardashian seems to be getting in on the Barbiecon bubblegum pink trend. The 42-year-old entrepreneur has introduces her new SKIMS collection for spring; seen in a 2022 campaign
'We have all these new vintage tees, outdoor, boyfriend, I will walk you though it,' she said as she began with the Barbie color, which seemed to be her favorite.
'We have bubblegum, desert, steel blue, ash and onyx,' she said as she rattled off the names of the colors.
'We have the scoop neck bralette and this pink garment dyed tank with the matching bike shorts and then we have this long skirt which is so cute which I think with the coop neck bra but you can wear it with anything,' she said as she went through the pink creations.
'We have a legging and a long dress like really stretchy cotton and a jumpsuit, super super cute in all these colors.'
Hot look: The new line uses the flashy color which has become popular since Margot Robbie announced she was starring in a Barbie movie
There was also a cap in a bright pink color.
SKIMS was founded in June 2019 and has become very successful thanks to its clever social media marketing, inclusive sizing and direct purchasing online.
It is a shapewear and clothing brand co-founded by Kardashian, Emma Grede, and Jens Grede.
SKIMS has a focus on body positivity and inclusivity across the brand and practice inclusive sizing.
So much to buy: 'You guys, it's so cute,' the ex of Kanye West said in a video shared on her Insta Stories
The company was valued at over $3.2 billion in January 2022.
This comes after Kim tearfully said in December that co-parenting with Kanye - who recently 'wed' Bianca Censori - is 'f****** hard'.
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