Gwyneth Paltrow closes her UK Goop store after losing £1.4million in revenue trends now
Gwyneth Paltrow has closed the British branch of her Goop lifestyle store after losing an estimated £1.4million in revenue as a consequence of the global pandemic.
The wellness brand, famed for offbeat products such as psychic vampire repellent spray, sex dust and the notorious said candle range, was originally launched by Paltrow in 2008 as a weekly newsletter.
It has since developed into an internationally recognised brand, with the Hollywood star, 50, opening her first UK store in London's affluent Notting Hill in 2019.
Disappointing: Anyone hoping to get their hands on an orgasm scented candle might have to wait after Gwyneth Paltrow closed the British branch of her Goop lifestyle store.
But the shop was forced to close its doors as the coronavirus pandemic swept across Britain in March 2020, prompting the first in a series of nationwide lockdowns, and has remained closed ever since, suffering a substantial loss of earnings in the process.
It's understood that Paltrow has since taken steps to dissolve Worcestershire based Goop Inc Ltd - the company responsible for handling her British store's financial dealings - and removed from the official Companies House register.
Since its launch less than three years ago, the UK store has incurred substantial losses totalling £1.4million, reports The Mirror.
Closed for business: The Hollywood star opening her first UK store in London's affluent Notting Hill in 2019, but it shut its doors during the pandemic and has not reopened
However the brand remains a lucrative global enterprise, and its quirky wellness creations - primarily designed for women - have raked in as much as £200million worldwide.
At the launch of Goop's G. Label Core Collection clothing line in 2020, Paltrow's doppelgänger daughter Apple, 18 - the eldest of her two children with ex-husband Chris
