Rita Ora hits the stage for American Heart Association's Red Dress Collection ... trends now

Rita Ora hits the stage for American Heart Association's Red Dress Collection ... trends now
Rita Ora hits the stage for American Heart Association's Red Dress Collection ... trends now

Rita Ora hits the stage for American Heart Association's Red Dress Collection ... trends now

Rita Ora lit up the stage Wednesday night at the American Heart Association's Go Red For Women Red Dress Collection concert in New York City.

Thrown at Jazz At Lincoln Center, the event is billed as spreading the word about America's most prolific killer of women - heart disease.

The 32-year-old pop act lent her musical talents to the occasion by singing up a storm, decked out in an on-theme crimson ensemble.

Her midriff-baring ensemble was almost see-through, allowing her to showcase her slender legs as she stalked the stage.

Rita was joined by a phalanx of backup performers for her latest gig, which comes on the heels of the release of her latest single You Only Love Me.

Using what she's got: Rita Ora lit up the stage Wednesday night at the American Heart Association's Go Red For Women Red Dress Collection concert in New York City

Using what she's got: Rita Ora lit up the stage Wednesday night at the American Heart Association's Go Red For Women Red Dress Collection concert in New York City

Earlier in the evening she strode across the red carpet in a much more conservative but still strikingly bright crimson ensemble.

She slid her enviably toned physique into a clinging red dress that featured a turtleneck and full sleeves and fell to the ankle.

Rita, who was born in what is now the Kosovar capital of Pristina back when it was part of Yugoslavia, treated the shutterbugs to a beguiling come-hither stare.

Sharpening her unmistakable features with thick makeup, she lent the look a touch of added sparkle with a subtle pair of earrings.

Her dark hair was teased into tight waves, which she let cascade down her back as she strolled across the red carpet during the star-studded affair.

Wednesday was chockablock for Rita, who was also scheduled to perform her new single on The Tonight Show Starring Jimmy Fallon that day.

She could be spotted dashing

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