Sarah Jessica Parker mingles with customers at the opening of the flagship SJP ... trends now Sarah Jessica Parker mingles with customers at the opening of her flagship SJP Collection shoe store in New York City By Sam Joseph Semon For Dailymail.com Published: 00:13 GMT, 5 February 2023 | Updated: 00:21 GMT, 5 February 2023 Viewcomments Sarah Jessica Parker attended the opening of the flagship SJP Collection store in New York City on Saturday. The 57-year-old performer mingled with numerous customers at the opening of her store, which will showcase various products from her footwear line. The actress — who is currently working on the upcoming second season of And Just Like That — has previously spoken about designing shoes for her longtime character, Carrie Bradshaw. Parker kept it casual during the opening, as she tucked a dark gray long-sleeve shirt into a pair of blue jeans. The Divorce star also rocked a pair of sparkling blue high-heeled shoes and accessorized with several necklaces. Doing her thing: Sarah Jessica Parker attended the opening of the flagship SJP Collection store in New York City on Saturday Her lovely blonde hair was tied into a lengthy ponytail and she wore a black facial mask to reduce her chances of contracting COVID-19 while spending time at the opening. Parker co-founded SJP Collection alongside her business partner, George Malkmus, in 2014. The performer first focused on designing high-heeled shoes for consumers before branching out into accessories. The entrepreneur has since began offering various fragrances under her brand's name and sells wine through a collaboration with winemaker Invivo. She also designed several shoes that were worn by Bradshaw in the Sex and the City reboot, And Just Like That. Parker spoke about working on her character's wardrobe during an interview with FootwearNews, where she remarked that Bradshaw's taste in shoes was an integral part of her personality. 'As fans of the original series are well-aware, fashion and specifically footwear have always been a deeply important part of the storytelling, especially for my character,' she said. The performer went on to express that she saw the opportunity to create footwear for Bradshaw as a way to give her a new look on screen. Having fun: The 57-year-old performer mingled with numerous customers at the opening of her store, which will showcase various products from her footwear line Comfortable clothing: Parker kept it casual during the opening, as she tucked a dark gray long-sleeve shirt into a pair of blue jeans Fancy footwear: The Divorce star also rocked a pair of sparkling blue high-heeled shoes and accessorized with several necklaces In the past: Parker co-founded SJP Collection alongside her business partner, George Malkmus, in 2014 Testing the waters: The performer first focused on designing high-heeled shoes for consumers before branching out into accessories Wide reach: The entrepreneur has since began offering various fragrances under her brand's name and sells wine through a collaboration with winemaker Invivo Doing the most: She also designed several shoes that were worn by Bradshaw in the Sex and the City reboot, And Just Like That 'Knowing Carrie so intimately, I felt privileged to be in a position where I could work with George to design shoes from scratch that were...true to both her fevered love of footwear and evolution of character,' she said. Parker then recalled that creating shoes under a fake label for the show allowed her team to express themselves creatively through the offerings. 'It gave us an opportunity to revisit some important fashion references from the past while taking risks and being fantastical,' she stated. Being open: Parker spoke about working on her character's wardrobe during an interview with FootwearNews , where she remarked that Bradshaw's taste in shoes was an integral part of her personality Share or comment on this article: All rights reserved for this news site (dailymail) and under his responsibility