Melbourne Fashion Week: Aussie TikTok stars 'demanding front-row seats' trends now
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Australia's leading TikTok influencers are said to be demanding to sit front row at Melbourne Fashion Week.
Social media stars are calling their agents and demanding to sit right next to the runway this week or they won't attend at all, reports the Herald Sun.
The FROW is usually populated by A-listers who are invited by fashion designers and wear their clothes.
But this year TikTok influencers are expected to sit at the front row in a major cultural shift for the fashion festival.
Monday's runway will feature contemporary Australian designers such as Aje, Van Der Kooij, Nevenka and Leo Lin.
Australia's leading TikTok influencers are said to be demanding to sit front row at Melbourne Fashion Week.
