Martha Reeves must raise $55K for her Hollywood Walk of Fame star before June ... trends now
Legendary Motown singer Martha Reeves is facing an uphill battle to secure her star on the Hollywood Walk of Fame.
The 81-year-old Heatwave singer – who was a rival of fellow Motown icon Diana Ross – must raise $55K to secure her major career milestone, as the prestigious plaques don't come cheap.
According to the Detroit Free Press, Martha could not afford to fund the costly honor herself – an expense which is usually covered by the star's record label or a major Hollywood studio.
The Vandellas frontwoman was selected to receive a star in 2021, but her former manager allegedly dropped the ball when it came to securing the money and ultimately 'wasted a year of fundraising.'
Now the Nowhere to Run hitmaker and her new manager are hoping that fans can help them make up for lost time by donating to the cause.
Fighting for her star: Legendary Motown singer Martha Reeves, 81, is facing an uphill battle to secure her star on the Hollywood Walk of Fame
Legend: The Vandellas frontwoman must raise $55K to secure her major career milestone, as the prestigious plaques don't come cheap. Reeves (middle left) pictured with her Vandellas sidekicks Rosalind Ashford (bottom) and Betty Kelly (top) in their '60s heyday
Speaking to the Detroit Free Press, Martha's new manager, Chris Roe, said, 'Martha’s former representation got in over their heads on this. They didn’t realize how hard it would be and wasted a year of fundraising time. Now we’re down to the wire.'
Roe has mounted a robust fundraising campaign, working with corporations and private donors to help put Reeves over the top before June.
Urging the public to donate, the veteran talent agent said, 'It doesn’t take much to make a huge impact. Doing without three or four Starbucks coffees for a week is a pretty nice contribution. A donation of $25 goes a long way.'
When Reeves was selected
