Inside the 'military operation' to keep the I'm a Celebrity cast a secret trends now
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Keeping the cast of I'm a Celebrity... Get Me Out of Here! a secret is like a 'military operation', according to Channel Ten's entertainment boss Stephen Tate.
For weeks the network has been drip-feeding clues about which stars will be on the 2023 season, including hints about an Olympic medalist, an AFL star, an outspoken TV host, a Logie-winning actress, a comedian and a celebrity chef.
The first contestant was officially revealed on Wednesday: KIIS FM radio host Woody Whitelaw.
Mr Tate told TV Tonight his team goes to great lengths to keep the stars' identities a secret, including giving them secret code names.
This year, all the celebs have been named after popular cocktails.