Ariana Grande looks radiant in promo for r.e.m. beauty... days after hitting ... trends now
Ariana Grande slipped back into promo mode for her cosmetics brand r.e.m. beauty in a new video posted on her Instagram Stories.
In the new clip posted on Sunday, the pop superstar is first seen talking on a cell phone looking radiant with her eyes and lips all done up with products from her make-up line.
Initially, she appears to exude a coy, shy demeanor by moving her eyes in a wandering way while she subtly puckers up her lips.
After a few seconds, the closeup head-shot pulls out to give her 367 million fans and followers a first-look at the black spaghetti-strap top she's wearing that has a plunging neckline.
The second angle also gives viewers another look at her r.e.m. beauty make-up, as she stares directly into the camera.
Promo push: Ariana Grande, 29, used her own star power to promote her r.e.m. beauty brand in an Instagram video she posted on Sunday
After putting down the phone, the Wicked actress can be seen doing a slight eyebrow lift, seemingly in a move to draw attention to her eyebrows, while offering a bit of confident attitude.
By the third clip, the video transforms into a make-up tutorial, complete with a split-screen showing Grande applying lipstick in both boxes.
For the last shot, Grande shows off her playful and flirty side by blowing a kiss towards the camera
In the promotional piece, Grande, 29, has her hair dyed platinum blonde, and styled long, straight, and down over her chest and well past her shoulders with a part the left.
Confessing she worked on the brand for two years ahead of its launch in November 2021, the company's name - r.e.m. beauty - was inspired by her song R.E.M that appeared on her fourth studio album Sweetener (2018).
The first product 'drop' focused mainly on the eyes, because they are: 'our main gateways to our dreams, our emotions, our everything,' she said in a promotional push at the time.
Among the eye products created include fine-point eyeliner markers, which was used in her latest promo video on Instagram, as well as liquid eye shadows in a range of matte shades and glitters, and a mascara.
While discussing the type of look that inspired her to create r.e.m. beauty, Grande revealed to Allure that she has
