How long can Holly cling on for? Willoughby's PR team will 'need to come up ... trends now

Holly Willoughby's team will 'need to come up with the goods' amid the fallout from her former co-host Phillip Schofield's scandalous admission that he had an affair with a much younger man.

The star has been keen to distance herself from her ex-'bestie' following his shock confession, as the Mail revealed that he met the younger man when he was just 15.

Holly, who had shared the This Morning sofa with Schofield for 13 years, said in a statement that he denied reports of the fling to her, and that it had been 'very hurtful to now find out that this was a lie'. 

Now the team behind ITV's golden girl, including her advisers, agents and lawyers, will need to deliver to guarantee her future, a PR guru has claimed.

The bubbly daytime TV host, who has reportedly been labelled ITV's 'great hope' after Schofield was ousted from the show, is currently on a two week early holiday with her family. 

It comes amid reports that Holly's career as a presenter with ITV might be hanging by a thread as questions are raised about who at the channel knew about Schofield's relationship.

But friends of Ms Willoughby told The Mail on Sunday that she has 'absolutely no plans to leave This Morning,' and that she was 'looking forward to going back when she is back from her half-term break'.

PR guru Mark Borkowski told GBNews that Holly's team need to deliver for the TV personality as he discussed her future at ITV. 

'She is a commodity for ITV, they have invested in her,' he said, pointing to the 'ageism' controversy surrounding her replacing Fern Britton on the show as an example.

'What she does next, her PR advisers, agents, and lawyers are going to have to come up with the goods,' he explained. 

He added

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