Channel Nine addresses the future of The Summit trends now
The future of Nine's The Summit was been thrown into question, with reports suggesting that the program is 'on the chopping block' due to disappointing ratings.
But now the network has firmly denied rumours that the series has been axed, insisting that no decisions have been made yet.
Speaking to TV Tonight, programmer Hamish Turner highlighted the importance of owning intellectual property, stating, 'From a business perspective, having IP ownership and being able to control those rights, and exploitation of those is really important.
'We know content is king, but if you're not owning the content, then you're probably not going to be left with much at the end of the day.'
He remained optimistic, telling the publication that The Summit is part of Nine's broader strategy to establish intellectual property in its new formats, joining other shows such as Parental Guidance, The Block, and the upcoming travel adventure series Rush.
The future of Nine's The Summit was been thrown into question, with reports suggesting that the program is 'on the chopping block' due to disappointing ratings. Jai Courtney is pictured
But now the network has firmly denied rumours that the series has been axed, insisting that no decisions have been made yet
It comes after Daily Mail Australia revealed that the series was on the brink of cancellation as it stumbles to captivate audiences despite its dramatic cast and enthralling concept.
The Jai Courtney-hosted action-adventure series, initially touted as the network's breakout series of the year, has struggled to deliver on its initial promise.
Despite its exciting premise and high-profile casting, the series struggled to climb beyond around 400,000 viewers after three nights on-air.
It comes after sources revealed that the series was on the brink of cancellation as it
