Kochie reveals the very surprising 'typical Sunrise viewer' trends now
And now David Koch has revealed that Irene, a fictional character played by actress Lynne McGranger in the hit soapie, was the role model for the Sunrise team's 'ideal viewer'.
Koch, 67, who is set to retire from the Channel Seven breakfast show on Friday, says that even after 21 years doing Sunrise, he stills calls the audience 'Irene'.
'Very early on we talked about who our viewer was, the most important viewer that we were going to build the show around,' Koch explained in an interview with TV Tonight on Thursday.
'Funnily enough, she's still there today: we came up with Irene from Home and Away. Even now, we still refer colloquially and lovingly to our viewers as 'Irene'.
David Koch has revealed the role model for the Sunrise team's 'ideal viewer'
Koch said the Sunrise team referred to the breakfast show's audience as Irene, a fictional character played by actress Lynne McGranger (pictured) in the hit soapie
Mum's control the remote control in the family, Koch told TV Tonight on Thursday Pictured: Lynne MacGranger as Irene in Home and Away. The character is known as