Help! Stella McCartney is plunged into row over trademark 'S' symbol with ... trends now
She leads a dazzling life, dividing her time between a £18 million residence in Notting Hill and a Georgian farmhouse deep in the Worcestershire countryside.
But don’t assume Stella McCartney has everything her own way. Indeed, I can disclose that the award-winning fashion designer — the younger of Sir Paul McCartney’s two daughters by his late first wife, Linda — has been plunged into what threatens to be a protracted legal battle.
The confrontation stems from an application Stella’s company, Stella McCartney Limited, submitted this year to the Intellectual Property Office in London.
Its aim is to prevent the theft or copying of names, inventions and designs.
Stella, 51, sought to trademark a symbol featuring two ‘S’s in a circle. Her application included a list of products in which this trademark might be used, ranging from make-up to clothing, as well as jewellery, gym bags, yoga mats and even hot‑water bottle covers.
Stella McCartney (pictured in 2019) has been plunged into what threatens to be a protracted legal battle
The confrontation stems from an application Stella’s company, Stella McCartney Limited, (pictured) submitted this year to the Intellectual Property Office in London
Stella, 51, sought to trademark a symbol featuring two ‘S’s in a circle, (pictured left) but her application has prompted an objection by Schou (logo pictured on right) — Scandinavia’s largest retailer of ‘non-food items’
But her application has prompted an objection by Schou — Scandinavia’s largest retailer of ‘non-food items’.
Established in 1912, the company takes its name from its founder, Johannes Schou, and now encompasses interior design, kitchenware, tools and machinery, and has offices not only in the Schou family’s native Denmark but in Norway, Sweden, Finland, Germany and even China.
It’s difficult to say if there’s any chance of the two sides reaching a settlement.
‘We are unfortunately unable to comment,’ says Anne Moirez from CMS Cameron McKenna Nabarro Olswang, the legal firm assisting Stella.
Schou, which is now being
