I'm A Celebrity's Sam Thompson and Josie Gibson are the early favourites to be ... trends now
The new cohort of celebrities are due to enter camp on Sunday night during the launch episode, as the gruelling reality show kicks off its 23rd series.
Bookies have already predicted that Made In Chelsea star Sam, 31, will be a firm favourite with viewers after shooting to stardom on the E4 show.
Sam has since gone on to launch a popular podcast with his friend and co-host Pete Wicks, as well presenting his show on Hits Radio, winning him a strong fanbase.
While Sam is currently the favourite to win with 10/3 odds, he faces tough competition from Frankie Dettori, who is rumoured to be entering at a later date.
One to watch: The new cohort of celebrities are due to enter camp on Sunday night during the launch episode, as the gruelling reality show kicks off its 23rd series
Early favourite: Sam Thompson has been picked as the early favourite to be crowned king of the jungle ahead of the new series of I'm A Celebrity ... Get Me Out Of Here
Fancying her chances: According to bookmakers the famous jockey, 52, has 7/2 odds of winning, while Josie Gibson is also entering as a favourite with odds at 4/1
According to bookmakers the famous jockey, 52, has 7/2 odds of winning, while Josie Gibson is also entering as a favourite with odds at 4/1.
Josie won the hearts of the nation during her time on Big Brother 2010, before going on to secure a coveted daytime role on This Morning as a stand in presenter.
Sam Thompson 10/3
Frankie Dettori 7/2 - rumoured late comer
Josie Gibson 4/1
Fred Sirieix 11/2
Marvin Humes 8/1
Danielle Harold 15/2
Tony Bellew 9/1 - rumoured late comer
Nick Pickard 14/1
Nigel Farage 18/1
Jamie-Lynn Spears 20/1
Nella Rose 25/1
Grace Dent 33/1
It will be no surprise if Josie succeeds in the jungle after her original reality appearance - which saw her fall for co-star John James - was so successful.
The experts at OLGB have released a full list of the star's chances of winning, with Fred Sirieix also looking like a hot favourite at 11/2.
Marvin Humes (8/1), Danielle Harold (15/2) and Nick Pickard (14/1) are setting at the middle of the table with hopes of swaying viewers during the Bushtucker Trials.
Controversial entry Nigel Farage has also been confirmed as one of the camp mates during this year's series of the show.
Nigel has insisted his experiences in Parliament and the European Union will help him in his latest TV venture - because he's used to 'dealing with snakes.'
Nigel currently has 18/1 odds of being crowned King of the Jungle, but will he be able to sway public favour enough to go all of the way?
Another big signing for the show is Britney Spears' younger sister Jamie-Lynn, who is best known as the singer's sibling and the star of Nickelodeon's Zoey 101.
While she is definitely known to those in the UK who grew up in the early noughties, she may have a way to go to climb her way to the top of the rankings.
Masterchef UK judge Grace Dent and YouTuber Nella Rose prop up the contestants, with just 33/1 odds and 25/1 odds respectively.
The full lineup for I'm A Celebrity... Get Me Out Of Here! 2023 was revealed this week and it features some of the show's most outspoken characters ever.
The 10 celebrities will be seen for the first time on Sunday night's launch show when they meet Ant and Dec and prepare to kick off three weeks of living with creepy crawlies and Bushtucker Trials.
One controversial campmate this year is former leader of the Brexit Party, Nigel, who will be hoping to mimic the success of Matt Hancock last year, who went from being one of the most despised campmates to finishing in third place.
Yet many would argue that he has more critics than his predecessors, with his controversial political views changing the face of Britain and dividing the nation/
Controversial: Former leader of the Brexit Party, Nigel Farage, will be hoping to mimic the success of Matt Hancock last year, who went from being one of the most despised campmates to finishing in third place
Plenty to say: Also hoping to show the public 'who I truly am' is the pop star Britney Spears' younger sister, Jamie Lynn, 32, who suggested she could be set to spill details on her rift with her famous sister
While some hail him a 'hero', others brand him 'toxic scum' and so Nigel is hoping his jungle stint will change the public's perception of him and prove he isn't 'nasty' and a 'little Englander'.
He will have to complete gruelling tasks involving eating pigs' testicles and close encounters with snakes.
Explaining why he was taking part in the show, Nigel said: 'Given millions hate me, I do expect people will vote for me to do trials but I have been demonised over the years and so it will be nice to show people I am not nasty.'
He also said he was keen to 'test' himself and maybe 'discover who I really am.'
'I want to test myself. Business, politics, media, I've done so many different jobs and generally I have been reasonably successful,' he said.
'But I have never been tested in quite this way. It's such a mental test and maybe I will discover who I really am.
'I understood why Matt Hancock did it. He went in there with his reputation on the floor.
'The truth is after the banking issue I raised a few months ago, I was standing up for a million people who had lost their bank accounts, then winning at the TRIC awards, I am going in at a different stage of my career.'
Not just a pretty face: Another campmate hoping to show off a different side to themselves is EastEnders actress Danielle Harold, 31, who is determined to dispel the dumb blonde stereotype and get stuck in the action
Nigel said he was prepared to be voted to do most trials as 'millions' hate him, although he is hoping to dispel the preconceptions.
'The idea that somehow the things I represent - mean-spirited, small-minded, nasty, the 'little Englander' - all those accusations that have been flung at me over the years just aren't true,' he said.
'If we can dispel some of those misconceptions, then that will be a good thing too.'
It seems public opinion on the former Brexit Party leader is already changing amongst some members of Generation Z as his TikTok page which debates topics such as smoking legislation, transgender rights and immigration has racked up 6.5 million likes.
Nigel is likely to be an inflammatory figure within the I'm A Celebrity camp as the First Dates host, Fred, who previously expressed his dislike for the politician - calling him a 'coward' - will star alongside him.
Also hoping to show the public 'who I truly am' is the pop star Britney Spears' younger sister, Jamie Lynn, 32, who suggested she could be set to spill details on her rift with her famous sister.
The pop icon's misgivings towards her younger sister were laid bare in recent autobiography The Woman In Me, in which she claimed Jamie Lynn had refused her plea for help after Britney was admitted to a residential treatment facility, purportedly against her will.
Jamie Lynn has expressed her own issues with the singer in 2022 warts-and-all memoir Things I Should Have Said: Family, Fame, and Figuring it Out.
Speaking about her imminent jungle stint, she said: 'It takes a lot to hurt my feelings. Unless you are my children or my immediate family, nothing is going to hurt me. I can take a lot of s*** and it doesn't get me down.
'I think it's a good quality to have in a place where a lot of stuff is thrown at you.
'When they approached me, the first thing I had to do was talk it over with my family and my kids to make sure they were ok about me being gone for this amount of time. Once I got the all-clear from everybody, I was like, 'Yeah, let's go.'
She added: 'Sharing stories around the campfire? I am looking forward to that.'
Breaking free: Fellow soap star Nick Pickard, 48, is keen to let the public know the real him after playing Tony Hutchinson in Hollyoaks for a whopping three decades
Yum: More worried about the lack of food is First Dates star Fred Sirieix, 51, confessing, 'It's a challenge to be away from my friends, family, comfort, only drinking water, no coffee, no wine, no mustard on my steak and - in fact – no steak!'
Here come the girls! Josie Gibson (left) and Grace Dent touch down at Brisbane Airport this week
Reality star: MIC's Sam Thompson looked in great spirits as he arrived in Australia for the show
Cool: JLS star Marvin Humes arrived at the airport too this week ahead of the long journey
Britney has gone back and forth between seemingly despising her sister and sharing her love for her publicly in recent months.
Although she initially blasted every member of her family in the final days of her conservatorship and the immediate aftermath of its dissolution, she has occasionally reached out with public olive branches on social media.
In September, TMZ reported that the songwriter was 'fully supportive' of her sister joining Dancing With The Stars, even though several of Britney's fans blasted Jamie Lynn for joining the competitive show, as they thought she was merely riding on her older sister's coattails.
Britney was given advance notice about her sister joining the show, and she not only 'took it well' but was reportedly 'excited' about the development.
However, Jamie Lynn only made it two week two before she was voted off the show. It's unclear if Britney's fans, some of whom had pledged to try to vote her off, played a decisive role in the move, but she had received fairly strong scores from the judging panel.
Another campmate hoping to show off a different side to themselves is EastEnders actress Danielle, 31.
She explained: 'I am a little bit ditzy but I am definitely not the dumb blonde of, 'Oh look she won't want to get involved or do that.' In fact, that is the opposite to me. I want to do the different challenges and I can't wait to do the Deals on Wheels challenge!'
Danielle - whose soap character Lola Pearce was written out with a moving brain cancer storyline - added: 'It's been a crazy, crazy year and so why not top it off with the craziest thing ever by doing this?!
'It's definitely a shock to the system and I am both excited and nervous. This is so much tougher than anything or any role I have ever done before as it is all so new.'
Fellow soap star Nick, 48, is keen to let the public know the real him after playing Tony Hutchinson in Hollyoaks for a whopping three decades.
He said: 'It will be nice to go in as me and not as my Hollyoaks character. This is a once in a lifetime opportunity and as soon as I was approached, I said yes. I am not quitting Hollyoaks to take part. My bosses have been really supportive of me doing it.
'Now it is getting near to going into camp, I am so excited. I am obviously not looking forward to eating kangaroo balls but at the same time, I am looking forward to the trials – that's the fun part of doing this show. I love the ones where you climb up or jump for a star. And I like ones getting submerged in water.
'I can't wait now! This is so out of my comfort zone and it's the best show you can do.'
Oh dear: Fred will no doubt have plenty in common with fellow foodie Grace Dent, 50, with the MasterChef star and food critic admitting, 'I am especially dreading being really hungry because I tend to eat four or five posh meals out a week'
Challenge: JLS singer Marvin Humes, 38, has been having sleepless nights in the lead up to the jungle, sharing: 'This is the most daring thing I have ever done and I have never challenged myself this way before
Going in the deep end: Rounding off the 2023 lineup is YouTuber Nella, 26, who is in for a shock in the jungle as she's never even gone camping before
Ready to go! Nella arrived at the airport in style this week ahead of the show
Made In Chelsea star Sam, 31, is most looking forward to a digital detox in the jungle, explaining: 'To be able to throw the phone away and get in the wild will be so cool. I spend my whole life on my phone and so I am looking forward to getting stuck in.'
Speaking about his Love Island star girlfriend Zara McDermott, he added: 'She's really happy for me too. She is proud. We haven't chatted too much about it in the run up as she has been doing Strictly and I haven't wanted to make it about me.'
He insists the long hours spent in camp won't make him bored nor will the chores prove too tricky, saying: 'If they want me to cook, I will put my hand up, if they want me to clean, I will scrub those pans.
'You can't be bored in