Michael Sheen's controversial drama The Way flops on the BBC as its finale sees ... trends now
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Michael Sheen's drama The Way has become the BBC's biggest flop after getting the lowest audience figures ever recorded for a prime-time drama finale, according to reports.
The drama is about a brutal government crackdown in Wales with people becoming refugees and being hounded by English fascists.
It is directed by Sheen, a Welsh nationalist, and follows the Driscoll family as they try to escape the UK.
But only 697,000 viewers watched the final episode and it was trounced in the ratings by the launch of Celebrity Big Brother on ITV, which had an audience of 2.3 million, The Telegraph reported.
Michael Sheen directed the BBC drama about a brutal government crackdown on the Welsh
The drama came out just weeks after Tata Steel said almost 2,000 jobs were at risk
Also, The Way launched with only 1.7million viewers which is below the average for a prime time slot.
But the corporation claimed that audience behaviour had changed and many people would have watched the series on iPlayer rather than at 9pm.
A spokesman for the broadcaster said: 'The Way has been available to view in full on BBC iPlayer for more than a fortnight.
'Overnight ratings no longer provide a full picture of all of those who have watched in an on-demand world.'
