Celebrity Big Brother viewers SLAM show's gruesome eating task and claim the ... trends now

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Celebrity Big Brother viewers were left fuming by the reality show's gruesome eating challenge amid the house's fairy tale themed shopping task on Sunday. 

David Potts, Nikita Kuzmin and Bradley Riches were chosen by king Louis Walsh and queen ZeZe Millz and had to chomp down on a string of disgusting dishes, while also revealing their previous nominations to their fellow housemates. 

But fans were left unimpressed and claimed the once iconic series had been 'reduced to copying' fellow ITV show I'm A Celeb and it's incredibly similar Bushtucker Trial. 

Taking to X, formerly Twitter, one wrote:  'What in the I'm A Celebrity is going on here, ITV killing two shows with one stone'.

While a second fumed: 'I hate it when they make BB like I'm A Celeb'.

While someone else asked: 'Since when did Big Brother turn into I'm A Celeb?'.

And: 'Is this I'm A Celeb or CBB what's going on?'. 

With another commenting: 'CBB reduced to copying I’m a Celeb'. 

A sixth wrote:  'What is it with ITV reality shows and challenges involving gagging and saliva it's actually enough'.

And a seventh added: 'What in the I'm A Celeb is going on in this part of the task?'. 

It comes after Late & Live descended into chaos on Friday as Ekin-Su Cülcüloğlu clashed with Layton Williams after her eviction from the house.

The Love Island star, 29, attempted to 'blame the edit' for her unfair portrayal on the show but Layton, also 29, was having none of it and told her she was dragging out the explosive argument with Marisha Wallace during Thursday's episode. 

After his controversial comments on the spin-off show, many fled to X, formerly known as Twitter, to share their thoughts on the conversation.