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Gabrielle Union has been named the newest Brand Ambassador for intimate and apparel brand Knix.

Knix debuted this partnership with their new campaign and tagline Knix for Life on Wednesday.

'I'm proud to be working with a brand like Knix,' said the 51-year-old Bring It On actress who has also starred in the classic 1990s teen films She's All That and 10 Things I Hate About You.

'Their mission to inspire people to live unapologetically free, at any age and any stage is what resonated with me most. 

'Because when I stopped caring about what everyone else thought, and leaned into what I thought - that's when I felt empowered and free.'

Union not only has a busy career but she also has a family: Gabrielle is wed to basketball star Dwyane Wade since 2014 and together they have child Kaavia, aged five. 

Her next film is Space Cadets with actress Emma Roberts.

Knix said their mission was to provide products for every age and every stage of life, the press release for the collaboration shared.

And they want to 'break down barriers and taboos and being an authentic voice on topics that matter for their community,' the release added.

The projects Gabrielle has been involved in demonstrate that same attention community spirit.

Union becomes the brand's second Global Brand Ambassador and the first since their $400M acquisition by Essity in September 2022. 

Since then the brand has experienced double-digit profitable growth and surpassed numerous milestones including over 3 million customers.

'Gabrielle is known for using her voice to challenge the status quo' explains Knix Founder & President Joanna Griffiths. 

'This is what Knix was built on - pushing boundaries to ensure everyone in our community feels seen, represented and empowered.'