Music promoter reveals the real reason Australian festivals are getting ... trends now
A music promoter has revealed the reason he believes Splendour In The Grass was cancelled.
Danny Grant shared a TikTok video explaining that the iconic music festival acts were too 'diverse'.
'They have had a nightmare three years and were trying to diversify too much,' the promoter, who runs the Hello Sunshine Festival, said in the video.
'They went from Kylie Minogue to [American rapper] Future and they were probably aiming at crowds that didn't want to see each other.'
He added: 'I don't think there was much of a crossover. It did the opposite of what they were hoping for.'
Australian rapper Illy also weighed in and claimed the issue is 'more cultural than cost of living'-based as people aren't going to pay money to see acts they aren't interested in.
'Australian music CULTURE is broken,' he wrote on X.
'Yes Falls, Groovin, and now Splendour (not to mention countless smaller ones) go under, but Pink just did 20 stadium shows, Taylor Swift did 600,000+ tix, Fred again 100,000+ in a day.. it's both, but it's more cultural than cost of living.'
Illy also claimed Australian music has 'suddenly got worse' as people won't spend 'money to go see acts they don't want to'.
TikTok user sarahhl0uise also claimed Aussies aren't going to pay to go see local artists.
'The line ups are f***ing shit. No one wants to spend $200 to go see a fully Australian lineup with no international acts and if there are international acts, they are not that exciting,' she said.
'People are sick of seeing the same Australian artists over and over again. Give us some variety, there is no variety anymore and pull in the international acts.'
A music promoter has revealed the real reason Australian festivals are getting cancelled after Splendour In The Grass became latest music event to fall. Pictured: Kylie Minogue who had been set to headline the event
Kylie Minogue had been set to headline Splendour In The Grass but organisers confirmed on Wednesday that they have had to cancel the 2024 festival.
It is the latest in a long line of Aussie music festivals to have been axed, after Groovin the Moo was forced to cancel just two months before it was set to kick off.
Following the shock news, Dance Monkey singer Tones and I took to her Instagram Stories to issue a dire warning about the future of music festivals Down Under.
She urged fans to support local artists and events as well as huge global names as she warned that Australia won't 'have any festivals' left amid the cancellations.
She said: 'Splendour in the Grass
