This Morning sees viewing figures plummet as new hosts Cat Deeley and Ben ... trends now
This Morning viewing figures have dipped since Cat Deeley and Ben Shephard began helming the show, according to a new report.
Following the departure of Holly Willoughby and Phillip Schofield, the ITV show was throw into chaos as producers scrambled to find permanent replacements.
Cat, 47, and Ben, 49, were finally unveiled as the show's new host's last month, with their debut episode drawing an average viewership of 806,000 and a peak of one million - among the show's highest ratings of 2024 so far.
But the following week saw the figure plunge to as low as 692,500, lower than both Holly and Phillip's last day, which saw 767,00 people tune in.
A source told The Sun: 'The hope was that the new duo would bring back an air of stability and familiarity back to This Morning. It’s still relatively early days, but the signs are not good.'
This Morning viewing figures have dipped since Cat Deeley and Ben Shephard began helming the show, according to a new report (pictured last week)
Following the departure of Holly Willoughby and Phillip Schofield, the ITV show was throw into chaos as producers scrambled to find permanent replacements (pictured in June 2018)
They added: 'After the initial flurry of interest on their first day in the job, the viewing figures almost immediately dipped back into six figures.
'ITV bosses will be hoping they can turn things around before the next big milestone date as they’ve so much riding on Ben and Cat being a success.'
MailOnline has contacted ITV for comment.
After nearly a year of turmoil, This Morning producers were hoping to reverse the show's fortunes with two brand new presenters.
And it seemed that enlisting Cat and Ben had paid off, as their debut episode drew an average viewership of 806,000 and a peak of one
