Once the hottest ticket in town, how Coachella is being shunned by music lovers ... trends now

Once almost impossible to bag a ticket, Coachella is now being shunned by some music lovers after becoming overrun with Gen Z influencers. 

This year's California-based music festival - boasting a lineup of music legends such as Lana del Ray and Blur - saw a string of influencers flown out by brands to snap photos of themselves in the desert - with some reportedly not even attending the event. 

But while well known faces such as Love Island's Maura Higgins and Millie Court posed up for pictures for this year's fest, Coachella has faced its slowest sales year in a decade, according to the Los Angeles Times. 

'Influencer fatigue' is setting in for music lovers who would typically attend Coachella, with 75 per cent of respondents of a recent US survey saying influencers are overshadowing Coachella's musical purpose. 

Meanwhile, 68 per cent of respondents said they are unhappy with the increasing presence of brands and social media influencers at the three-day event. 

It comes as Blur's frontman Damon Albarn became increasingly frustrated with the 'silent' Coachella crowd during his band's set this weekend, during which he told them: 'You'll never see us again so you might as well f****** sing it'. 

WARNING: GRAPHIC LANGUAGE 

The iconic Britpop band played a 13-song set at the California-based music festival, including 90s classics like Girls & Boys, Popscene and Song 2.

But the audience was less than enthusiastic, with their apathy becoming apparent to the band onstage. 

Footage taken during the band's set shows Damon becoming frustrated with the crowd as he asks them to sing back to him but is hit with near silence. 

The singer becomes increasingly annoyed as he shouts 'you can do it better than that', before waving his hands in the air and vowing never to return, adding: 'You'll never see us again so you might as well f****** sing it'. 

The crowd appeared to be comprised mostly of young Gen Z festivalgoers, while Blur hit its musical peak in the 90s. 

Famous influencers who posed up for Coachella also included YouTuber Saffron Barker, who was in partnership with White Fox boutique.  

Fans branded the festival goers as 'embarrassing' after their indifferent reaction during Blur's set.

Clips of the toe-curling moment were soon circulated on social media, with many fans slamming the Coachella crowd as having the 'worst vibes' and declaring they 'did not deserve to be graced by the presence of Blur'.

They wrote: 'This coachella people do NOT deserve this blur setlist you're joking; lord please take away all my suffering and give it to the blur crowd at coachella; Why does everyone at Coachella lowkey want Blur dead; the crowd for blur at coachella was so embarassing damon im so sorry i wasn't there'.

'America, you don't deserve Damon Albarn, you do not deserve Blur. I will burn you to the ground.; i should be at coachella watching blur and no doubt perform back to back and not these children... they don't get it; Coachella you do not deserve to be graced by the presence of blur.'

'I actually

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