Paul Hollywood 'strikes six-figure deal to front famous brand as he gears up ... trends now
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Paul Hollywood has reportedly struck a six-figure deal to star in Compare the Market TV adverts.
The Great British Bake Off star, 58, will appear in the site's latest campaign where he will use his surname as a pun to promote their 2-4-1 cinema tickets offer.
A source told The Sun: 'This is particularly surprising given that the Bake off judge very rarely lends his name to anything or takes part in campaigns.
'But the meerkat ads are well-liked and he thought the way they were going to use him was funny and clever.
'And Paul is an international star worthy of an international campaign because Bake Off has made him a famous face around the world.'
Paul Hollywood has reportedly struck a six-figure deal to star in Compare the Market TV adverts
The Great British Bake Off star, 58, will appear in the site's latest campaign where he will use his surname as a pun to promote their 2-4-1 cinema tickets offer
Paul is in good comapny as the likes of Nicole Kidman, Arnold Schwarzenegger and Macaulay Culkin have all appeared in the ads before.
Compare the Market is best known for their Comapre the Meerkat ad campaign featuring the anthropomorphic Russian meerkat Aleksandr Orlov and his catchphrase 'Simples'.
MailOnline has contacted representatives of Paul Hollywood for comment.
Paul will return as a judge once more on The Great British Bake Off when it returns to Channel 4 this summer.
He has been a judge on the hit TV show since it started in 2010, co-hosting firstly with Dame Mary Berry and then Dame Prue
