Alesha Dixon backed wellness brand NobleBlu 'goes out business due lack of ... trends now

A wellness brand backed by Alex Dixon, NobleBlu has reportedly gone out of business due to a lack of sales, four years after it's launch.

The BGT judge, 45, is said to be 'disappointed' after the range of supplements, which promised to boost immunity, beauty, focus, balance and energy, 'failed to take off' with the company being dissolved last month. 

Alesha, who owned 5%of the company, previously explained how she hoped the products would help people find their 'rhythm and flow' and promoted the brand via her social media.

But now a source has told The Mirror: 'Alesha was really passionate about NobleBlu and put a lot of work into it, although she wasn't one of the firm's official directors'.

'Sadly, it just didn't take off in the way she had hoped and it has now gone out of business.' 

Before adding:  'Alesha's disappointed, but thankfully has lots of other projects to focus on at the moment. 'As well as BGT, she has some exciting things in the pipeline which she expects to announce later this year.' 

MailOnline have contacted Alesha's reps for comment. 

It comes after Alesha was left in tears during last week's BGT as she watched an eight-year-old boy with a brain tumour perform. 

Ravi sang with his choir, Ravi's Dream Team, and were put straight through to the semi-finals as they landed a golden buzzer from the former Mist-Teeq singer. 

And he insists he will give the £250,000 prize money to charity if he wins.

Taking to the stage, Ravi introduced his sister, mother and father to the judges and explained his reasoning for being on the show as he stood alongside the group,

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