He's the morning show host known for his proud vegan lifestyle and love of geek pop culture.
But Today Extra host David Campbell has embraced an altogether darker more violent persona as John Wilkes Booth, the man who killed Abraham Lincoln, in a new production of the musical Assassins.
An image of the star in character was released to coincide with the announcement for the cast for Stephen Sondheim's musical which is set to open in September and his wife has admitted she finds the new look 'frighteningly attractive'.
Killer new look: David Campbell has been announced as playing John Wilkes Booth, the man who shot Abraham Lincoln, in a new production of the Stephen Sondheim musical Assassins
Hayes Theatre have announced the full cast for the musical which focuses on nine real life historical figures who attempted to assassinate a President - four of whom succeeded - all in the surrounds of a fairground.
The 43-year-old crooner and TV host will play the most famed of the assassins, Booth, the actor who killed Lincoln in a theatre on April 14, 1865.
His wife, and Hayes producer, Lisa Campbell has come out as a big fan of David's new look saying 'I am obsessed with it and find it frighteningly attractive. Roll on Movember!'
A hit with the lady: Lisa Campbell has come out as a big fan of David's new look saying 'I am obsessed with it and find it frighteningly attractive. Roll on Movember!'
David will be joined in Assassins by Hannah Fredericksen playing Lynette 'Squeaky' Fromme, a mamber of the Manson family, who attempted to assassinate Gerald Ford.
Hannah also appeared opposite David in Dream Lover - The Bobby Darrin Musical which played in Sydney last year and is set to open in Melbourne in December.
Other cast members include Connor Crawford, who played John