CBB 2018: Viewers torn over new launch format

Tuesday night's launch of the new Celebrity Big Brother season was very different to usual.

As one viewer expressed on Twitter, the celebrities were not simply 'chucked' into the house - instead being sat down ahead of their entrance for a quick chat with host Emma Willis.

But the shake-up in format seemed to be a divisive move, with some fans lauding it and others slamming it.

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Winning formula? Celebrity Big Brother Viewers can't decide whether show's new format is 'disjointed' or 'enjoyable'... as Emma Willis has sit-down interviews with contestants BEFORE they enter house

'This might be my favourite BB launch EVER: the feminist theme, the diverse aged cast, the eclectic character mix, the interviews before going in, the very important transgender representation JUST EVERYTHING #CBB' gushed one person online.

This was echoed by another who posted: 'The pre-entrance interviews and fewer HMs entering have made the launch more enjoyable for me. I feel like I actually know something about each of the HMs rather than just chucking them all in. #CBB'

Some were torn: 'Enjoying the interviews but it’s a bit too quiet/still for a launch. Would be better with a bit of low background music!'

'These indoor interviews are killing the atmosphere!' an unimpressed viewer posted.

Easing them in: Celebrities were not simply 'chucked' into the house - instead being sat down ahead of their entrance for a quick chat with host Emma Willis

Easing them in: Celebrities were not simply 'chucked' into the house - instead being sat down ahead of their entrance for a quick chat with host Emma Willis

Easing them in: Celebrities were not simply 'chucked' into the house - instead being sat down ahead of their entrance for a quick chat with host Emma Willis

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