She has been given extra pressure to shift enough stock to turn profit, as her fashion business reports £1.5million losses ahead of the third collection.
Yet style maven Alexa Chung knew her best selling point was herself, when she assured fans that her sartorial game was still strong on Monday night, modelling lust-worthy Dior.
Following news of major pre-sale losses for her company, the 34-year-old put in another fashionable turn at Paris fashion Week Haute Couture at the Le Bal Surrealiste party.
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Getting her glad rags on: Alexa Chung attended Le Bal Surrealiste Dior during Haute Couture Spring Summer 2018 show as part of Paris fashion Week on Monday night, amid claims her fashion business has made a loss
Once again proving her own best model, Alexa was the envy of onlookers in a Dior corset-style dress, which has become a signature style for the fashion house.
The straps read Christian Dior in contrasting blue, while the red and white pattern displayed zen-like yoga poses.
She added a demure nude veil that covered her face with mesh, with a striking red lipstick just peeping beneath the veil.
Exquisite: The brunette wore a Christian Dior dress with a trademark corset design
Alexa was previewing the latest collections for Haute Couture week in the French fashion capital.
Yet former It Girl Alexa is focussing on the success of her own eponymous label following major reported losses.
Two years after she debuted a sell-out capsule collection high street giant Marks & Spencer, Alexa's independent business has run into debt.
The Daily Mail's Sebastian Shakespeare revealed on Monday