Kanye West caused a storm of controversy when he suggested this week that 400 years of slavery 'sounds like a choice'.
Now Care2 has launched a petition calling on Adidas to drop the rapper and Yeezy designer whose latest collection is set to drop this weekend, THR.com reported Wednesday.
'While Kanye can live safely in his multimillion-dollar castle, the rest of black America is continually marginalized and subject to unjust laws and treatment. Some even die because this behavior is so ingrained in our society,' the petition reads.
'Kanye West has a right to free speech, and he has the right to spout lies and misinformation and misplaced opinions — but we as consumers have the right to fight back against this type of dangerous propaganda,' it states.
Boycott: Care2 has launched a petition calling on Adidas to drop Kanye West whose latest collection is set to drop this weekend after his controversial remarks about slavery
Kanye partnered with Adidas in 2013 and in 2016 the footwear and athletic wear giant said it would expand the brand.
The hitmaker who is married to reality star Kim Kardashian, has bragged of his brand's success and its lucrative business.
The Care2 petition ends with an exhortation to Adidas to 'tell the world' that it won't collaborate with someone 'who believes that millions of Africans chose to toil the fields in bondage.'
Collaboration: Kanye, partnered with Adidas in 2013 and in 2016 the footwear and athletic wear giant said it would expand the brand (pictured)
Controversy: The rapper and Yeezy designer made outrageous comments during an interview with TMZ Live Tuesday, and suggested that 400 years of slavery 'sounds like a choice'
Meanwhile, the rapper has been busy defending himself for his slavery comments.
He has likened himself to 19th century African-American abolitionist Harriet Tubman in a series of tweets and said he was being attacked 'for presenting new ideas'.
In an interview with TMZ, Kanye explained: 'Like, you was there for 400 years and it’s all of y’all? It’s like we’re mentally in prison. I like the word prison because slavery goes too direct to the idea of blacks. It’s like slavery, Holocaust. Holocaust, Jews. Slavery is blacks.'
'So, prison is something that unites us as one