Australia's free-to-air midday television slot usually features talk show re-runs, cooking programs and family-friendly content.
But on Friday, Channel Seven instead chose to air 2014 Lifetime movie Petals On The Wind, which features several raunchy sex scenes.
The thriller, which includes an incestuous relationship between a brother and sister, began screening at 12pm.
Surprisingly, however, it does not appear to breach the commercial television Code of Practice.
Scroll down for videoiPhone transfer software
Afternoon delight? Channel Seven airs raunchy sex scenes during lunch time movie Petals On The Wind (2014) on Friday from 12pm
Petals on the Wind is the 2014 sequel to another Lifetime movie, Flowers in the Attic, and is based on the novel of the same name by V. C. Andrews.
Actors Rose McIver and Will Kemp simulate oral sex in one particular scene, which aired before 1pm.
McIver is also heard moaning 'yes' in another scene involving the same characters having sex.
Lifetime movie: Petals on the Wind is a 2014 Lifetime movie sequel to the 2014 adaptation Flowers in the