They haven’t hindered the careers of Gary Lineker, Martin Clunes or Will Smith, but parents worried about their children’s protruding ears are being offered a controversial product to help pin them back.
About 2,500 packets of Baby Otostick, a Spanish product that sticks the back of the ear to the head, are being sold in Britain each month, according to its UK distributor.
But experts last night urged caution amid concern the firm is using parental anxiety about bullying to help market the baby ear correctors, which sell for about £20.
Baby Otostick, a Spanish product that sticks the back of the ear to the head, are being sold in Britain each month, according to its UK distributor
An advert for Baby Otostick on Amazon says: ‘Don’t you wish that your parents could have done something when you were a child to save you from the teasing and nasty names at school?’
Neil Bulstrode, consultant plastic and reconstructive surgeon at Great Ormond Street Hospital, said: ‘There is not normally a demand for corrective treatment to babies with protruding ears.
‘Prominent ears can become an issue later as children approach school age or if they start becoming teased. There is always the chance of allergy to adhesive and developing dermatological issues in the area with long-term use.’
Nick Thompson, owner of Zurego Ltd, which distributes the Otostick ear