Junk food companies target children by using a loophole in advertising ...

Junk food companies target millions of children by using a loophole in advertising regulations, experts warn Food companies are using sophisticated methods to influence youngsters World Health Organisation states new tactics include online games adverts   In 2017 the Advertising Standards Authority introduced junk food adverts ban If children make up 25 per cent or more of the audience, they were banned But experts say junk food firms are using loophole to get around regulations

By Ben Spencer Medical Correspondent For The Daily Mail

Published: 00:28 GMT, 14 March 2019 | Updated: 08:03 GMT, 14 March 2019

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Firms selling junk food are exploiting regulatory loopholes to advertise products to millions of children online, experts warn.

Food companies are fuelling the obesity crisis by using increasingly sophisticated methods to influence youngsters on the internet, according to a report by the World Health Organisation.

In 2017 the Advertising Standards Authority banned junk food adverts from being shown when children make up 25 per cent or more of the audience. The rules encompass all types of media, but academics believe it is simple to get around them online because it is impossible to monitor who is viewing the content.

Firms selling junk food are exploiting regulatory loopholes to advertise products to millions of children online, experts warn. Stock image of a woman with junk food.

Firms selling junk food are exploiting regulatory loopholes to advertise products to millions of children online, experts warn. Stock image of a woman with junk food.

Food companies are fuelling the obesity crisis by using increasingly sophisticated methods to influence youngsters on the internet, according to a report by the World Health Organisation. Stock picture

Food companies are fuelling the obesity crisis by using increasingly sophisticated methods to influence youngsters on the internet, according to a report by the World Health Organisation. Stock picture

New marketing tactics include adverts in online games, witty viral campaigns on social media and product placements on YouTube videos

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