We are in the age of Snapchat and Instagram, the filtered selfie - and the Brazilian butt lift.
The unbelievable booties of celebrities like Jennifer Lopez, Kim Kardashian West and Nicki Minaj have helped to inspire and drive a 19 percent increase in the dangerous Brazilian butt lift in just the last year.
And cosmetic procedures as a whole are up by 163 percent since 2000, according to new data from the American Society of Plastic Surgeons (ASPS).
Some experts suggest that the hyper-flattering filters social media platforms like Instagram and Snapchat offer are actually creating their own dysmorphia among millennials who ask plastic surgeons to retouch them in real life.
Others say that notion is little more than a marketing seed planted by surgeons looking to drum up their own businesses and social media cache.
Regardless, more and more women are going under the knife to get a over-sized butt - and it has the ASPS worried as the number of fatalities from the operation creeps up, too.
Even Kim Kardashian West uses soft-focused Snapchat filters to make her face look flawless (left), a trend some doctors say is driving dysmorphia and plastic surgery. In recent years, impossibly curvy figures like Kim's have come into fashion (right) - and so have Brazilian butt lifts to get the look, new data reveal
The progressive 1920s ushered in the short skirt. The grim Great Depression brought back long looks for the 1930s.
And now that bodies are nearly as modifiable as the clothes we wear, trends come and go in the cosmetic surgery world too - and savvy surgeons keep a close eye on the changes.
The American Society of Plastic Surgeons (ASPS) released its latest data on procedures earlier this month.
Boob jobs and liposuction still lead the way - with 313,735 and 258,558 procedures performed last year, respectively - but some surgeries have surged and even appeared in recent years.
According to the new statistics, there were eight procedures that were done so seldom in 2000, there aren't even enough data to estimate how much the operations have increased since.
Two of those procedures involve the butt.
Jennifer Lopez was one of the earliest celebrities known for her butt, and her figure may have helped to start a trend that is now influencing plastic surgery
Kim Kardashian West insists her ever-growing backside is real, but surgeons can recreate the look, and did, an estimated 24,000 times last year
But while butt implants fell out of fashion between 2017 and 2018, Brazilian butt lifts, actually called buttock augmentations with fat grafting, have just grown more popular - probably.
'Twenty years ago, all I was doing was taking fat out of buttocks,' says Dr Alan Perry.
'Then we had the Kardashian year and [people] decided enormous buttocks were a good idea,' says the New York- and New Jersey-based plastic surgeon.
Dr Perry refuses to perform the procedure, as he says most plastic surgeons do.
In fact, the ASPS issued an 'urgent warning' against the procedure last year.
The association
