A charity has warned celebrity mothers need to stop posting photos of their babies sleeping in positions which could increase the risk of cot death.
Famous women may be 'normalising' unsafe childcare by taking pictures of their infants sleeping swaddled in blankets or wearing hats, according to experts.
Pillows, bulky or bedding or anything covering their face or head could put babies at risk of suffocating or overheating.
Sudden infant death syndrome (SIDS) charity The Lullaby Trust said high-profile, influential mothers need to be more careful about what they show on social media.
Kim Kardashian and British reality star Amy Childs have posted photos of their babies sleeping in cots with blankets. And Hilary Duff shared an image of her daughter asleep while wearing a hat.
Kim Kardashian (pictured left with her husband Kanye West at the Met Gala), recently welcomed the family's newest addition, Psalm West (pictured right, a post to the reality star's 139million Instagram followers) but The Lullaby Trust warned babies shouldn't sleep among loose bedding or while wearing hats
'In the age of social media, celebrities have more influence than ever over parents and consumers,' said Jenny Ward, acting chief executive of The Lullably Trust.
'When it comes to sharing images of their babies, it is important for them to keep in mind that their photos might be unintentionally promoting unsafe practices or products.
'Around five babies a week die of SIDS in the UK and the latest available figures showed that number went up in 2016.
'It is vitally important that parents are aware of advice on how to sleep their baby safely – if all parents had access to this information many lives could be saved.
'However, images depicting celebrities sleeping their babies unsafely give mixed messages to parents and make this task much more difficult.'
Amy Childs, a former star of the reality show The Only Way is Essex, gave birth to her son last year. The Lullaby Trust warns babies shouldn't be put to sleep on their side or beneath loose blankets which cover anything above their shoulders
Hilary Duff gave birth to her daughter, Banks, in autumn last year. The Lullaby Trust said babies shouldn't sleep while wearing hats or surrounded by loose, soft bedding
SIDS, also known as cot death, is the sudden and unexplained death of an apparently healthy baby – it usually