A young girl has made a heartfelt video appeal to raise funds for a miracle cancer drug that could almost double the life expectancy of her father.
In the emotional message, Eleanor Jameson, nine, from Northumberland, can be seen clutching her family's pet dog in her arms before telling YouTube viewers:
'My name is Eleanor, and I am nine-years-old, and this is my little doggie, Buddy. We've been doing lots of fundraising for my daddy, who has got cancer.
'My daddy is really lovely and kind. Please help us to raise enough money on our GoFundMe page. Thank you.'
In a further video posted on her dad David's GoFundme page since, Eleanor adds: 'Thank you all so much for the donations...it means I get to keep my daddy for longer!'
David, 46, has multiple myeloma, a rare and incurable form of blood cancer that affects the bone marrow. He has been told without a new drug called Revlimlid it's likely that he will die within three years.
Eleanor Jameson (pictured), nine, from Northumberland, issued a heartbreaking plea asking people to donate towards her father David's cancer treatment
David, 46 (pictured with Eleanor), was diagnosed with an aggressive and incurable form of cancer. According to doctors, he has three years to live if he doesn't receive treatment
But even though doctors agree Revlimid will increase his life by at another two years or more, he has been refused the treatment on the NHS.
David, an IT worker, and his family, now face a race against time to raise £120,000 so that he can begin a two-year course of Revlimid at the Rutherford Cancer Centre in Northumberland.
For medical reasons, he must wait 100 days after a bone marrow operation on the NHS in October of this year before he can take the drug.
Eleanor and big sister Lori have been frantically organising fundraising events with their mum Janine.
The family are making the most of every precious moment. Pictured, during a trip to Disneyland, from left to right, Lori, Eleanor, David and Janine
David was diagnosed with cancer two months after his wedding day to Janine. Pictured together
The girls have been baking cakes, making jewellery and organising pamper days for friends.
David was originally diagnosed last year with a tumour on his spine, which was curable.
Janine, who has been with David for ten years, proposed the same week and the couple were delighted when he was later given the all clear.
They enjoyed a dream wedding in February, but in a cruel twist of fate ten weeks later in April, David was told he is now suffering from a different, more aggressive form of cancer.
Myeloma is a rare form of cancer that affect 5,700 people in the UK each year.
It accounts for only two percent of cancers in the UK and mainly affects people over 60, but can be diagnosed in much younger cases.
This type of blood cancer arises from plasma cells, a type of