STRAW with 'forceful suction' promises to stop the hiccups instantly

Hiccups are caused by involuntary contractions of your diaphragm which lead to your vocal cords closing very briefly and creating the 'hic' sound.

The HiccAway straw works by creating pressure when you sip, which in turn lowers your diaphragm and opens and closes your epiglottis. 

This is a flap of tissue that sits beneath the tongue at the back of the throat. Its main function is to close the windpipe while you're eating to prevent food entering your airway.

Two nerves are then stimulated, researchers claim, telling your brain to reset and thus stopping the hiccups.

Develops of the HiccAway claim you hiccups will be cured after one or two

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