Monday 8 August 2022 01:07 PM Plus-sized models driving new plastic surgery trend of bum lifts and breast ... trends now
The increased popularity of plus-sized models may be driving the surge in bum lifts and breast implants in the West, academics claim.
Researchers said the rise of curvy celebrities like Ashley Graham could be increasing demand for the sometimes dangerous procedures.
A study compared the social media presence and body measurements of more than 100 models.
It found no significant difference in the number of likes, comments and posts among both groups, indicating an increased popularity in voluptuous models.
As a result, lead researcher Dr Neelam Vashi, a dermatologist at Boston University, said: 'Plastic surgeons may see an increased interest in procedures, including breast and buttock augmentation, that embrace a curvaceous plus size body type.'
There has been a rise in the number of women going abroad to get the procedures over the last decade.
The modelling industry was previously accused of promoting unhealthily thin body-types, which was linked to eating disorders like anorexia in young girls.
But curvier bodies have been increasing in popularity, with celebrities like the Kardashians and Beyonce at the forefront of the movement.
Dr Vashi said the results showed the changing standard of beauty in pop culture.
Boston University academics said the presence of larger models like Ashley Graham (left) and Jordyn Woods (right) could be increasing demand for bum lifts and breast implants
The modelling industry was previously accused of promoting unhealthily thin body-types, which was linked to eating disorders like anorexia in young girls. Pictured: Kate Moss at the Elite Model Agency party in London in 1993
Brazilian butt lifts — when fat is taken from one part of the body and injected into the rear — have the highest risk of death of any cosmetic procedure.
The injected fat can cause blockages in blood vessels in the lungs.
The British Association of Aesthetic Plastic Surgeons has advised against carrying them out until more is known about risks of the increasingly popular £8,000 surgery.
Despite this, they are still available in the UK as well as the US.
At least three women in Britain have died in the last three years from complications of surgeries carried out in Turkey, where procedures are often cheaper.
The latest study, published in the scientific journal Cureus, tracked measurements of 159 plus-sized and more traditionally thin American and British models.
Researchers
