Huge push to get kids vaccinated against illnesses like measles, polio and ... trends now

Huge push to get kids vaccinated against illnesses like measles, polio and ... trends now
Huge push to get kids vaccinated against illnesses like measles, polio and ... trends now

Huge push to get kids vaccinated against illnesses like measles, polio and ... trends now

'If we're not vaccinated, we're not protected' is the compelling message at the heart of a new childhood vaccination campaign.

Fronted by children, the advert aims to appeal directly to parents and boost the numbers getting their children vaccinated.

Uptake for the range of jabs offered to youngsters had been declining and dropped significantly during Covid.

The 20-second clip features children asking parents whether their vaccines are up to date, with youngsters saying 'We could get seriously ill, risking life-long disabilities', if not protected.

'Our generation's risk of illnesses like measles and whooping cough is rising' they tell their parents and carers looking straight into camera.

¿If we¿re not vaccinated, we¿re not protected¿ is the compelling message at the heart of a new NHS childhood vaccination campaign

'If we're not vaccinated, we're not protected' is the compelling message at the heart of a new NHS childhood vaccination campaign

Experts said that children's voices 'resonated' with parents, adding they hoped it was serve as a reminder to people in their 'busy lives'.

The routine childhood immunisation programme in England offers protection against 13 diseases including measles, polio, diphtheria, mumps, whooping cough, rubella and meningococcal infections - which can lead to meningitis.

Dr Vanessa Saliba, consultant epidemiologist at the UKHSA, said there had been a decline in vaccine uptake over the last decade which had been 'exacerbated' since the Covid-19 pandemic.

She said: 'We're not hitting the World Health Organisation targets of 95 per cent uptake for these vaccinations and this is important because if we don't hit those targets, we don't have those immunity levels in the population, we will see cases and outbreaks occurring and children becoming unwell, hospitalised and suffering needlessly because these are all preventable infections.'

Ruairidh Villar, Head of Campaigns at UKHSA, said vaccines have 'almost become a victim of their own success', with most people having little direct knowledge of the 'terrible childhood illnesses that vaccines have prevented.

WHAT JABS SHOULD I HAVE HAD BY AGE 18?

Vaccines for babies under 1 year old

8 weeks

6-in-1 vaccine Rotavirus vaccine MenB vaccine

12 weeks

6-in-1 vaccine (2nd dose) Pneumococcal vaccine Rotavirus vaccine (2nd dose)

16 weeks

6-in-1 vaccine (3rd dose) MenB vaccine (2nd dose)

Vaccines for children aged 1 to 15

1 year

Hib/MenC vaccine (1st dose) MMR vaccine (1st dose) Pneumococcal vaccine (2nd dose) MenB vaccine (3rd dose)

2 to 15 years

Children's flu vaccine (every year until children finish Year 11 of secondary school)

3 years and 4 months

MMR vaccine (2nd dose) 4-in-1 pre-school booster vaccine

12 to 13 years

HPV vaccine

14 years

3-in-1 teenage booster vaccine MenACWY vaccine

Source: NHS Choices

Advertisement

He said: 'Parents are increasingly busy with small children – potty training, getting them ready for school – and frankly, vaccines don't really feature very strongly in the fabric of daily life.

He added: 'What we found from parents of all levels of vaccine

read more from dailymail.....

NEXT No wonder you can't get an NHS dentist appointment! Outrage as taxpayer-funded ... trends now