A 29-year-old man suffers from a bizarre condition that causes him to taste different foods every time he hears words.
Dave Evans, from Willesden Green in London, tastes cornflakes whenever someone says 'east' and crunchy pork crackling when he hears 'bristle'.
And whenever Mr Evans, who is single, hears the name of his boss, Alice, the flavour of fruity lollipops floods his senses.
He suffers from lexical-gustatory synaesthesia - a disorder where he tastes or smells food whenever certain words are mentioned.
Strangers think Mr Evans, plagued by the condition since he was nine, is on drugs, while even his own parents have described him as 'odd'.
Dave Evans, from Willesden Green, tastes cornflakes whenever someone says 'east' and crunchy pork crackling when he hears 'bristle'
Mr Evans, a social media manager, said: 'My boss at work is called Alice, and whenever I hear her name, I taste lollipops. It's so weird.
'The first time it happened was when I was nine and I was really taken aback. My friend was called Cai and whenever I heard or said his name, I tasted raw mince.'
'I'm used to it now, but it was so confusing as a young lad, not knowing why I could suddenly taste uncooked meat.'
'People think I'm crazy'
He added: 'People think I'm crazy, as I will sometimes wince when I hear certain words which taste horrible.
'Words like 'conglomerate' – which I don't say or hear very much – but taste like sand, for example.
'The word 'marble' tastes like chocolate sauce, but, sadly, I don't hear that very often either.
'I don't like telling people about my synaesthesia, because they think I'm making it up, or that I'm just really weird. Even my parents think I'm being odd.'
For years, Mr Evans was convinced his imagination set him apart from his friends, who looked perplexed when he asked if they could also taste certain words.
And whenever Mr Evans, who is single, hears the name of his boss, Alice, the flavour of fruity lollipops floods his senses (pictured with his friend Rosie)
He added: 'I started tasting words in primary school. Back then, I thought everyone else did, too.
'When I asked my friends if they could taste words, though, they had no idea where I was coming from.'
After being laughed at by his contemporaries, Mr Evans, who grew up in Swansea, kept his strange taste