A dermatologist has revealed eight ways to protect your skin from the cold.
As the UK continues to be battered by extreme snow, people may have noticed these freezing temperatures are wreaking havoc on their complexions.
Icy downpours and gale-force winds cause the blood vessels in people's skin to rapidly change size to adapt to fluctuating temperatures, which can leave it looking red, flushed and weather beaten.
This can be particularly obvious in those with pre-existing skin conditions, such as eczema or psoriasis.
The UK is battling extreme snow which has caused temperatures in parts of the country to plummet to as low as -5°C, making this past week the coldest since 1986.
Below, consultant dermatologist and British Skin Foundation Trustee Dr Bav Shergill outlines eight ways to keep skin looking in top condition during this unseasonably cold weather.
A dermatologist reveals eight ways to protect your skin from the Beast from the East (stock)
Image shows an abandoned vehicle in Saddleworth, Greater Manchester, this morning
The severe conditions hitting Britain have been described by the Met Office as a 'cocktail of weather events'.
The cold spell dubbed the 'the Beast from the East', has been caused by a jump in temperatures high over the Arctic, which is known by meteorologists as 'sudden stratospheric warming'.
Temperatures of minus 5C (23F) hit parts of Britain over last weekend, which were the lowest recorded in the week leading up to March 1 - the first day of spring - since 1986.
The wind chill, which could see parts of the UK feel as cold as minus 15C (5F), rivals the temperatures forecast for parts of northern Norway and Iceland.
The cold weather has been so severe in the Brecon Beacons that an entire waterfall has frozen solid.
Walkers in the Welsh national park looked on in fascination as the waterfall near Pen Y Fan mountain was turned into ice amid the cold snap.