Sweets and chocolates will be removed from supermarket check-outs and stores will be banned from offering two-for-one deals on junk food, it was claimed last night.
So-called 'guilt lanes' are set to be axed over concerns that they provoke children to pester parents for sugary sweets as they prepare to pay.
The proposal will be part of the Government's child obesity strategy, which could also see a 9pm watershed on adverts promoting foods high in sugar and salt from 2020.
So-called 'guilt lanes' are set to be axed over concerns that they provoke children to pester parents for sugary sweets
A 'guilt lanes' ban was first mooted in 2013 and was expected to be party of the fish child obesity strategy in August 2016.
However the policy, along with proposed restrictions on adverts, was one of many removed when the strategy was watered down following criticism.
But according to the Telegraph, the Prime Minister will revive the 'guilt lane' ban as a proposal, along with the 9pm watershed for junk food ads.
Ministers will also consider a ban on the use of cartoon characters and celebrities to promote junk food, and consult on laws to bar retailers from selling energy drinks to under-16s.
While healthy eating campaigners such as Jamie Oliver are expected to welcome the proposals, they are likely to be met with a fierce backlash from retailers.
The TV chef, who previously campaigned for