Ever since Louis van Gaal branded Luke Shaw overnight in the summer of 2014, the tag has followed the England left-back around like a bad smell.
Shaw made his competitive debut for Manchester United four years ago this month but his reputation as a fizzy-drink guzzler and snack scoffer refused to budge.
Now, the 23-year-old is a man on a mission. Shaw trained in Dubai in the summer and watched England compete at the World Cup on television, making him hungrier for success.
Luke Shaw has earned an England recall after impressing for Manchester United this season
So far, it is showing in his Premier League performances. He has enjoyed three starts under Jose Mourinho, consistently delivered in difficult circumstances and caught the eye of Gareth Southgate.
Shaw has looked like a player with a point to prove, perhaps to himself as well as his critics.
In United’s opening game against Leicester, only three players in red got into double figures in kilometres for distance run. Shaw was one of those, covering 10.1km, while he also ran 9.1km and 10.3km against Brighton and Tottenham respectively.
After attempting six dribbles and completing them all, Shaw has a 100 per cent success rate – the only defender with such a stellar ratio. The £27million signing from Southampton also sits inside the top 10 for chances created by those at the back.
Given Shaw joined United at the age of 18, making him the most expensive teenager in world football at the time, it is easy to forget he is still just 23.
Gareth Southgate selected Shaw (left) over his Manchester United team-mate Ashley Young
Shaw is the only Premier League defender to maintain a 100 per cent record with dribbles
Time is on his side,