There was a fleeting insight into Alex Morgan's need for companionship on Sunday night, as she described a 'lonely' loan spell playing for Lyon because 'I hadn't met my husband yet'.
But the United States captain's appearance ahead of Tuesday's semi-final against England was otherwise about as anodyne as they come. Her sponsors will not be losing any sleep over it.
The women's game in the United States is on such a commercial level that Morgan has more followers on Instagram than Virgil van Dijk, Tottenham Hotspur or Pele and roughly the same as the number signed up to the Royal Family's official account.
Striker Alex Morgan will be hoping to fire the United States to the Women's World Cup final
It is possible that the Americans' superstardom has actually made them very arrogant
Making significant pronouncements doesn't matter one iota when your image is currently plastered across billboards and TV ads the length and breadth of the US, advertising Coca-Cola, Nike and Secret deodorant.
Morgan and Megan Rapinoe's performances have delivered them to the last four and helped the US women's home jersey become the best-selling football shirt — men's or women's — ever sold on Nike.com in a single season.
Though Rapinoe brings a determination to use this spotlight to promote diversity and call out discrimination, the question is whether the side's superstardom has actually made them a little too confident. The row which erupted over the Americans' decision to scout the Fourviere Hotel where England are based as a possible place to stay ahead of the World Cup final, seemed to illustrate the point on Sunday night.
England manager Phil Neville's response was temperate and dignified, though it did not take great powers of deduction to conclude that he is pretty indignant.
Neville used his press conference to pay tribute to the way Rapinoe has used the spotlight to call out the misogyny of Donald Trump, by declaring ahead of the semi-final that she would 'not go to the f****** White House' if the players lift the trophy on Sunday.
Megan Rapinoe has been the standout performer for the Americans in France so far
Rapinoe has recently been involved in an angry exchange with President Trump on Twitter
The President gave her a fair bit back on Twitter last week, creating an entire new strand of political opportunism which Alexandria Ocasio-Cortez, rising star of the US Democratic Party, grabbed by inviting the players to visit the