By Alec Fenn For Mailonline
Published: 13:47 BST, 22 July 2019 | Updated: 14:32 BST, 22 July 2019
Forget big money signings and cutting edge tactics, it's the sweet taste of $1 beers that is helping to boost the fortunes of American side Phoenix Rising.
The USL Championship side, who play their football in the division below MLS, made the decision to offer fans $1 Bud Light beers at every Friday night home game in 2019 in a bid to boost attendances and create a 'treacherous' atmosphere.
The ingenious initiative has coincided with an incredible 12-game winning streak on Fridays, while they have also sold out their stadium for each of their last 13 home games, the last of which equalled a club record attendance of 7,387.