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Manchester City do NOT need social influencers to improve the Etihad Stadium atmosphere... late wins such as the one against struggling Southampton will do the trick

By Chris Wheeler for MailOnline

Published: 17:25 GMT, 2 November 2019 | Updated: 17:31 GMT, 2 November 2019

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Manchester City don't need social influencers to improve the atmosphere at the Etihad, just more games like this one. Days when they have to draw on everything they've got to see off a team like Southampton and the place is bouncing.

You see, the problem with City is they're just too damn good. Fans have become so accustomed to easy wins and goals stacking up in their favour that it has all become rather predictable in these parts.

Like before them, City have become victims of their own success. Supporters who used to be happy with so much less now sit back and expect more.

The Etihad Stadium crowd erupted into voice as Kyle Walker (pictured) scored a late winner

The Etihad Stadium crowd erupted into voice as Kyle Walker (pictured) scored a late winner

Sergio Aguero let out a roar after scoring the equaliser as City stuttered to a home victory

Sergio Aguero let out a roar after scoring the equaliser as City stuttered to a home victory

Pep Guardiola was jumping for joy in his technical area after the late win over Southampton

Pep Guardiola was jumping for joy in his technical area after the late win over Southampton

Which is one of the reasons why City found themselves at the centre of one of the more unusual stories of the season last week when it emerged that a PR firm connected to the Premier League champions had posted an advert for social media influencers to generate bigger attendances and a better atmosphere at the Etihad.

The primary target was Champions League games. 

'The draw this year has given us three relatively unknown teams meaning our core fans are less likely to attend,' read the ad, which City denied any knowledge of and later dispensed with the services of the PR company concerned.

Manchester City sacked media firm PHD Media following an unauthorised advert asking for social media influencers to promote the Etihad Stadium atmosphere at European games

Manchester City sacked media firm PHD Media following an unauthorised advert asking for social media influencers to promote the Etihad Stadium atmosphere at European games

But the problem can also apply to league games. It's only to be expected that the mood here has changed since City won their first Premier League title in 2012. Three more championships have followed since. 

Winning has become the norm, and big wins too under Pep

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