Over the last 10 years we have seen astonishing increases in the amount of money poured into sports, ranging from TV deals involving football's most popular tournaments, to some of boxing's biggest bouts.
It trickles down to competitors and with the added exposure of image rights and endorsements, the top sports stars are earning more now than they ever have.
But who has earned the most from the decade? Looking back at previous annual lists compiled by Forbes, Sportsmail reveals the best paid athletes from 2010 to 2019.10. Lewis Hamilton - £292.6m
For a man whose day job over the past half-decade has seen him rarely spend time outside the top three, it is unfamiliar territory for Britain's greatest racing driver to only be squeezing into a top 10.
Five world championships for Mercedes have made Hamilton the greatest racing driver on the planet but throughout the last 10 years he has always been recognised as one of the best talents in Formula One.
It is consistency that sees him end the decade on the rich list as he only reached the annual top 10 once in 2017, again placing 10th.
Lewis Hamilton's success since joining Mercedes in 2014 has led to him dominating F1
Pacquiao started the decade as boxing's biggest draw but despite featuring as high as the second best paid athlete in 2012 and 2015, he can only just about make the cut for the top 10.
A key pay day towards him making this list was the £122m he bagged from facing Floyd Mayweather in the middle of the decade.
With plans to retire in 2021, he will go down as one of the greatest boxers ever - even if his current day job is being Senator of the Philippines.
Manny Pacquiao has been one of boxing's top draws throughout the decade
It's been a rapid trajectory for Neymar in this decade, and he already had a solid foundation for it when he was identified as the next big star to emerge from South America while at Santos. But his pay at the Brazilian side hardly dented the world's best paid stars until he earned a money-spinning move to Barcelona in 2013.
While at the Nou Camp he often featured around the top 20 but it was not until his sensational move to Paris Saint-Germain in 2017 that he started commanding some of the biggest wages and endorsements.
His income for 2019 saw him collect over £76m, putting him third for the year.
Neymar's sensational move to Paris Saint-Germain in 2017 significantly boosted his income
A constant feature on the list of highest paid athletes throughout the decade underline not just Mickelson's consistency, but also his staying power in golf.
From 2010 to 2016 he was a comfortable regular in the top 10 highest paid athletes before he eventually slipped to 12th in 2017.
Since then he has been hanging in and around the top 20 and still earns around £37m each year.
American Phil Mickelson has been one of golf's top stars throughout the decade
Ending an 11-year major drought to win the Masters this year was one of the greatest sporting comebacks of all time from Woods, following a decade of injuries and personal matters that left