A smile washes over the faces of producers as they reveal the new technology they have been working on, namely creating player holograms from post-match interviews.
The idea is that players will go into a green room somewhere in the bowels of the stadium after a match, kitted out with an earpiece and microphone and will be interviewed by an in-studio presenter as if they were side-by-side. Barcelona's Ivan Rakitic was one of the first players to test it, a nod to what those who follow him at the Nou Camp may come to normalise in years that follow.
To the viewer at home, the player and presenter will be side-by-side. Only one, however, will actually be inside the state-of-the-art studio in Barcelona.
LaLiga TV will be the first channel dedicated solely to a European league on UK TV next week
The channel has grand plans to use emerging technologies and bring Spanish football back
The hologram technology is emerging and was used by Movistar as the player appears here
Once appeared, the presenter can interview the player and it looks like they are in the room
Monday - LaLiga Highlights/2nd division highlights
Tuesday - LaLiga World (ex-players/famous faces involved)
Wednesday - LaLiga Chronicles (Cinematic film on LaLiga history)
Thursday - LaLiga preview show
Friday - LaLiga zap (humour/bloopers section)
This is a microcosm of the vision LaLigaTV has as it prepares to launch as a standalone channel in the UK on Sky next week. In doing so, it will become the first dedicated channel in the UK to a single European league.
There is a modesty when the term 'trendsetter' is put out there during Sportsmail's visit to Mediapro's headquarters in Barcelona, where the production team and studios are housed.
A busy festive period in the Premier League acted as an icebreaker after introductions were made, with discussions over the changing nature of broadcasting in England's top flight.
Amazon's introduction into the market, with its opening night allowing fans to stream games that were being played at the same time, added another competitor alongside BT Sport and Sky.
For LaLiga, the focus has long been to provide it 'all in one place' and few can argue against its sheer convenience moving forward now. Existing Sky customers will get a two-week free trial to see if it is for them, too.
Guillem Balague is a familiar face to British audiences having been a regular on Sky for years
Similarities can be drawn to what basketball fans have access to through the NBA's League Pass offering. Through the app, or direct through the website, fans can watch every game live from one place.
No competing broadcasters. Just multiple feeds through the pass with options of partisan or non-partisan commentary. It has been an overwhelming success and a clear indicator to those inside Mediapro that this latest venture can - and will - work.
Mediapro's large-scale offices are awash with activity, lots of moving parts, people coming and going with the LaLigaTV project in need of plenty of attention given it will be a 24/7 channel for fans to consume.
Sportsmail arrives on a Wednesday, with staff members up and down in the lifts from studio to gallery to prepare for their flagship midweek Viva LaLiga debate show.
A mix of journalists and ex-players - former Arsenal full-back Lauren is in one of the four chairs on this