In the world's fashion capital it seems only right that a Parisian icon is launching his own spring/summer collection — with Neymar currently stitching together a run of goals and assists that is turning heads.
This is usually the time of year when the Brazilian picks up a season-disrupting injury, dealing a crushing blow to Paris Saint-Germain's hopes of finally winning the Champions League.
In 2018, Neymar fractured his metatarsal during a match with Marseille on February 25 and didn't appear again for the remainder of the season, just about making it back in time for the World Cup in Russia.
Neymar is in the form of his life after a remarkable transformation in his fortunes at PSG
The Brazilian star scored twice as PSG won 2-0 at Lille to move 10 points clear in Ligue 1
And last season, he suffered another foot injury in late January, missing PSG's shock European exit to Manchester United, before returning for the final few weeks of the season.
It would be a terrible shame if a similar fate should befall Neymar this year, because after an incredible transformation in his fortunes, the forward is back to his world-beating best.
Neymar's return from injury at the end of last season was followed by a summer of agitating for a move back to Barcelona, the club that sold him to PSG for a world record £200million in 2017.
Despite missing the Copa America because of another injury, Neymar failed to report on time for PSG's pre-season training and spent the rest of the summer doing everything within his power to get back to the Nou Camp.
Neymar recoils in agony after fracturing his metatarsal against Marseille back in 2018
He was forced to watch from the sidelines last season as PSG lost in Europe to Man United
But Neymar defied his foot injury to attend the Carnival in Rio de Janeiro two nights earlier
He even offered to contribute £17.7m towards his own transfer costs after PSG stubbornly refused to lower their asking price before reluctantly accepting that he wouldn't be granted his wish.
By the time a sulking Neymar reappeared in Paris in September, he was very much the outcast in the eye of the PSG fans, who rightly questioned his loyalty to the club.
The Ultras were especially merciless with their expletive-laden insults towards him when he returned in a Ligue 1 match against Strasbourg, having held up banners reading 'Neymar go away' at earlier games.
Paris Saint-Germain Ultras unfurled banners demanding Neymar leave their club in August
One banner referenced the €20m Neymar offered to pay to push through his Barcelona return
Even when he scored the game's only