From coast to coast in the US and in cities across the world, millions of football fans were glued to their TVs on Sunday night for the Super Bowl.
But one man inside Florida's Hard Rock Stadium - where tickets cost an average of $7,000 - appeared completely nonplussed as he snoozed through the first quarter.
That man has since been identified as Teneo CEO, Declan Kelly, who also has ties to Hillary Clinton.
Footage posted online showed the man in his seat - in the lower level of the stands behind the Chiefs end zone - sitting with his arms folded and eyes closed.
Millions of football fans were glued to their TV screens for the Super Bowl on Sunday, but one man inside the Hard Rock Stadium appeared unfussed as he slept through the first quarter
Karisa Maxwell tweeted the footage, writing: 'Somehow, this man is sleeping through the #SuperBowl. We’re still only in the first quarter.'
The video caused a mixture of elation and fury as it began circulating, with some praising the man for managing to sleep despite the raucous atmosphere while others despaired at his attitude.
One user called Clemmy wrote: 'You gotta be rich to spend $1500 plus on a super bowl ticket just to sleep at the game.'
Another, going by the name MamaBear, added: 'Holy crap how much did he pay to sleep at the Super Bowl?'
Christian Vind said: 'How could someone sleep at the most iconic events? The Super Bowl was a must watch!'
But others praised the man as a 'hero', suggesting that he may have had a few too many beers before the game or that he was looking to take a nap away from his kids.
The man was filmed sitting down with his legs and arms crossed and eyes closed, while thousands of other fans around him stood watching in rapt attention
Some Twitter users reacted with fury at the man's actions, while other praised his ability to fall asleep despite the raucous atmosphere
Admiring the man's ability to fall asleep, Valerie Michaels wrote: 'No sleep mask. No ear