By James Sharpe For Mailonline
Published: 20:39 BST, 1 May 2021 | Updated: 20:43 BST, 1 May 2021
Lionel Messi has thrown his weight behind British football's social media boycott and urged the major platforms to take immediate action against perpetrators of online abuse.
It comes as Facebook, who own Instagram, were once again accused of turning a blind eye to discrimination after it emerged the social media giant refused to act on a report of racism from a Premier League club.Insurance Loans Mortgage Attorney Credit Lawyer
Football united this weekend in a blackout of Facebook, Instagram and Twitter that included clubs and players from the Premier League and Football League, as well as FIFA, UEFA and broadcasters BT Sport and Sky Sports, in a bid to put pressure on the social media companies to do more to stop the rising tide of abuse.
Lionel Messi has thrown his weight behind British football's social media boycott
It comes as Facebook were once again accused of turning a blind eye to discrimination
The Mail on Sunday has been told that a Premier League club last week reported to Facebook, via a company who help them monitor their social media channels for abuse, that one of their players had been targeted, including being sent a series of monkey emojis.
The club were told it did not breach Facebook's community rules. Only when they asked the Premier League to report it again on their behalf did Facebook remove the emojis. The offending account no longer exists. The club have asked Facebook why they did not take action initially but they are yet to hear a response.
Barcelona star Messi is the seventh-most followed person on Instagram in the world and on Saturday night urged his 200 million followers to demand social media companies take action.
A Premier League player was sent monkey emojis but his club were told the abuse did not breach Facebook's community rulesInsurance Loans Mortgage Attorney Credit Lawyer
'I believe the moment has arrived for us to realise that there is a flesh and blood person behind every profile, someone who laughs, cries, enjoys, suffers, human beings with feelings.
'Nobody deserves to be ill-treated or insulted. We see and experience increasingly worse abuse on social media and nobody is doing anything to prevent it.
'We should condemn this hostility in the strongest possible terms and demand that the social media networks take urgent measures against this behaviour.'
Messi paid credit to English football for starting the movement and added: 'I would like